Superdry Vs Abercrombie – Comparing The Two Trendy Clothing Stores

Superdry and Abercrombie are two trendy clothing stores that for the most part cater to young urban fashion. Both also offer clothes for those who want more of a preppy look. The two stores are similar in a few ways, but there are also some differences.

Abercrombie & Fitch

Abercrombie & Fitch is sometimes better recognized by the initials A&F. They are an American seller of clothes that have made their primary focus casual wear. The age bracket they cater to is really young, but older people can also wear the clothes. The target demographic tends to be between the ages of 18-22 though. You will find no shortage of Abercrombie stores around the country and this is one of the reasons why the brand has become so popular.

There are little over 300 locations across the country and the store also does a large volume of business online. The store does not limit itself to just the United States though, they have been building physical presences internationally as well, because that is what they want the brand to be, international. The store has other brands that people might recognize. You have Abercrombie for kids. You have Hollister Co as well as Gilly Hicks. Then they also have a post collegiate brand known as Ruehl No.925, but they went out of business in the early part of 2010.

How expensive is Abercrombie?

You are going to find that the clothing Abercrombie offers are not cheap at all. In fact the store sells some pretty pricey clothing. The stores does have competition though that sells similar clothes for slightly less, but these do not offer the brand recognition. Amongst some of the competition would be Aeropostale as well as American Eagle Outfitters. The offshoot (Abercrombie Kids) successfully competes against Aeropostale’s P.S as well as American Eagle Outfitters 77kids.

Superdry

Superdry is just as popular if not more popular than its Abercrombie counterpart. A lot of younger people believe the brand is a bit more underground than Abercrombie is, so this adds to the appeal. However, this might not last very long as more and more people begin to wear it. The clothes are made to cater to an urban crowd or those who like casual wear.

They do not have much of a physical presence in the United States as Abercrombie does, but there are a few stores. They are a British based international company. People who buy clothing from there will see that the clothes are so unique because they look very vintage and at the same time they have a Japanese twist to them that makes them stand out like no other clothing brand. The clothing brand is just as pricey as Abercrombie, but on the website you can usually find lots of deals and steals.

So which brand is better? If you want uniqueness with a Japanese twist than you will want to go with Superdry. If you like preppy combined with a little bit of an urban feel than you will want to go with Abercrombie. Both brands are known internationally and both brands are very recognizable and trendy.

Superdry Clothing – Sizes Explained

The problem is that Superdry sizes ‘appear to be different’ from other brands in the market (I’ve put that in inverted commas for a reason). That and the internet is plagued of misleading information on this topic. I’ve decided to sort this out once and for all. Or at least until Superdry change things up again. Superdry is actually very accurately sized. I know you weren’t expecting to hear that so I will explain why.

The Problem with Standards

There is an international standard for clothing sizes. The International Standards Organization, also known as ISO. They are the governing body for all sorts of standards, including a standard measure for the sizing of clothes. This should, in theory, give us a reference to be able to accurately choose clothes and convert between US, UK, European and other sizes. But it doesn’t. There are problems with the international standards.

Getting too deep into these standards is beyond the scope of this article so I’m going to cut to the chase. There problem comes in two parts; Using letter codes like Small, Medium, Large and Extra Large and clothing manufacturers taking liberties with the established standards. They aren’t obliged to conform to the standard so there isn’t likely to be any change in the future. When compared to other clothing brands, a good rule of thumb is that Superdry clothing is approximately one size smaller. They are sized to fit properly but as most other clothing manufacturers are getting more and more generous with their sizing, it’s better to go for one size bigger in Superdry clothes. For example, if you are usually a medium then you buy a large in Superdry.

Superdry Size Chart

Superdry clothing complies with the international standards; the problem is that other clothing companies don’t. Superdry also use letter codes, so there must be a look up table to convert a size from Small, to chest size or women’s dress size. If you’ve looked on their website you would have noticed that there isn’t such a helpful table anywhere to be found. I’ve developed a Superdry size chart.

Men’s Superdry Clothing Size Chart

Sizes are chest sizes, measured in inches.

Extra Small = 36″

Small = 38″

Medium = 40″

Large = 42″

Extra Large = 44″

Extra Extra Large = 46″

Men’s waist sizes are pretty straight forward. They are all in inches, the standard measure so you shouldn’t have any problems selecting your size.

Women’s Superdry Size Chart

The UK and US dress sizes are matched to the ISO standards and might not necessarily match up to the size you would normally buy in other clothing brands. It is intended that you go by the actual measurements (in inches).

Extra Small = UK Size 8/ US Size 4 = Bust 34″, Waist 25.5″, Hip 36.5″

Small = UK Size 10/ US Size 6 = Bust 34″, Waist 26.5″, Hip 37.5″

Medium = UK Size 12/ US Size 8 = Bust 35″, Waist 27.5″, Hip 38.5″

Large = UK Size 14/ US Size 10 = Bust 36″, Waist 28.5″, Hip 39.5″

Buying Superdry Clothing

Probably the best advice I can give you is try before you buy but what if you don’t have a store near you? Is this case you are left with the only option, to shop online where you can’t try the item on before you buy it. There are exceptions however. Some stores, like Nucleus, offer free return postage on internet orders so in effect you can try the stuff on and send it back if it doesn’t fit. It’s a slight hassle getting to the post office but at least it won’t cost you anything.