Every journey starts with the first step and it’s important to take the first step in the right direction. If you are planning to design a fashion company logo for a start-up apparel designing business, the first step ought to review the logos of important brands in the market to see the trend. I won’t suggest you to copy those logos – it’s simply not an option. Instead, you ought to look for something that such logos are missing, for common features in their emblems, fonts and colours, for the one that stands out among all, and for the outstanding features of the best logo that make it the best.
If it sounds confusing to you, let me explain it with examples. Let’s suppose the logo you are planning to make is for a fashion clothing company. So here is a review of some famous apparel brands’ logos to get started with.
Gucci: A simple black and white logo with two Gs hugging each other. It actually symbolizes the two initials of Guccio Gucci, the founder of the brand. Its simplicity makes it easy to remember – the reason why this logo is so popular among masses. Also, it’s flexible in use – you can put it easily anywhere from paper to clothes and it’s so small that Gucci has even used it on its belt buckles and watches. However, you can’t find anything in particular in it that reminds you of clothing, may be because Gucci has gone beyond apparel designing.
Giorgio Armani: Another black and white letter emblem with a rounded G and a curved A letter joining together. It’s really simple yet stylish, in particular the way A has been joined with G. Again, it’s easy to use and remember and is a powerful communicator. This is my personal opinion, but I like this emblem more than Gucci, because it looks more stylish and elegant to me.
Tommy Hilfiger: It is again a letter logo but with a little modification. The logo is coloured and the horizontal letter H is shown. The red and white zones sandwiched between the blue strips were actually taken from “International Code of Signals” saying “I have a pilot on board.” I like the idea but not the design. There is no delicacy in the emblem, which is required for a fashion symbol, and, then, the colors have no contrast at all.
Seeing all this, I can conclude that you need to come up with a delicate design and if your company is specifically a fashion clothing company, go for something that reminds the viewer of stylish clothes. Choose black & white fashion logo designs and even if you want to add in some colors, go for simple and contrasting shades.