Mecca Clothing – Urban Fashion Pioneer

In 1994, Mecca USA burst onto the fashion market while rap music was also making its own stand. The timing proved to be fortuitous for both. Mecca Clothing quickly became a wardrobe staple of hip hop rappers and the urban youth who were looking to these artists as inspiration. Instead, of trying to create clothing to suit office, evening or other areas; the brand has firmly established itself as the line representing sporty, casual and street wear.

The driving force behind Mecca USA was Mike Alesko and Tony Shellman. Mike Alesko is well known in the fashion industry, creating not only the Mecca Clothing brand but International News, the Seattle based company that would later spawn Mecca. Tony Shellman is a hip-hop fashion innovator who also cofounded Encye and the Parish Nation clothing line. Their clothing line took design inspiration from the birthplace of hip-hop, New York City.

With New York City serving as their fashion muse, the line took on a rugged and raw edge, giving wearers an instant statement making look. The line quickly evolved into the “uniform” for inner city youth. By the end of the decade, Mecca USA’s appeal was not limited to a city audience. Instead, increasing numbers of suburban youth were looking to Mecca USA as a way to express themselves and identify with the rap musicians they wanted to emulate.

The brand made its way into malls and major department stores, getting the attention of those who had previously only been buying mainstream labels such as Tommy Hilfiger and Polo Ralph Lauren. Over the years, numerous celebrities have worn the line including. The Mecca clothing expanded its base, making its way into Europe, Asia and all around the globe.

Mecca USA has always focused on denim wear. Originally only offering designs for men, such as baggy unique-pocket designer denim jeans, trendy foil printed tees and high-quality hoodies. Reversible jackets, airbrushed tees and polo shirts were also popular. Today Mecca USA has further extended its audience with clothing suited to girls and women. The line for girls is called Mecca Girls and features sequins, rhinestones, skirts, tops, pants, and outerwear among other items. The most successful extension of the company however, has been Mecca Femme.

Introduced in 2002, Mecca Femme is about cutting edge innovation. A mixture of urban street wear with high-fashion looks and European inspiration, creating a unique look that female fans of urban wear have flocked too. Mecca jeans is popular with men and Mecca Femme has similarly staked a claim in this arena with women.

The Mecca Femme brand jeans feature a blend of cotton and spandex to create a figure hugging and pleasing silhouette. The jeans have quickly become a favorite among urban women because it is fitted to curvier body types. Female celebrities have also quickly flocked to buy them.

Unlike other hip hop clothing lines that rely on high prices in order to show their “quality” Mecca USA has always been affordably priced. Making their clothing accessible to everyone and keeping consumers loyal and coming back for more. Though the prices are low, quality has always been a major part of the brands identity. High-quality materials are used to showcase screen printing, prints, special stitch treatments, foiled logos and other signature looks.

Mecca Clothing has paved the way for other hip hop related brands such as Sean John, Rocawear, Akademiks, Phat Farm and Ecko. Since the beginning, Mecca has been firmly rooted in the hip hop industry and there is still a cult following for Mecca USA among those seeking attention getting street wear.

Fashion Jewelry – The Assets That Express the Woman You Are

Jewelry has been in the world since the wake of civilization. Men and women both have indulged in this luxury to add to the beauty of their being. With time, every phase in jewelry designing went through various changes. Though pearls, stones and shells were used by early men to make jewelry, with the discovery of metals, finer metallic jewelry started their journey. Gold, silver, platinum or diamonds are the precious material with which jewelry had been and is being made by designers throughout the globe.

With the inception of fashion jewelry, the semi-precious and economical materials came back in the field of making jewelry. Costume jewelry is not made to give women an aura of wealth, but to make them beautiful. Jewelry makes women beautiful when chosen the right way. It is very wrong to assume that the precious metals could only give sophisticated look. Beads and brass jewelry have been embraced by modern women to make themselves look bolder yet more beautiful.

Whether bold beaded jewelry or shimmering metallic ones, one should always choose what suits her best. It is not always possible to create various designs with just precious metals. Chunky and colorful jewelry is always made with semi-precious stones, beads and ceramic components. These pieces add to the beauty which is already there. In fact, statement necklaces are made with the idea to ferry in a fashion that has not yet been explored. For example, when costly heavier pieces of necklaces were in vogue, subtle chains came in to alter the fashion. Similarly, when subtle costume jewelry was trending, bold ceramic beaded necklaces are in to set the new trend.

Jewelry is always about choosing a kind of style that she wants to flaunt. Designers all over the world hence make different kinds of jewelry. Whether it is necklaces, earrings, bracelets or charms, different people have different taste. This taste is a direct reflection of one’s personality. A meek and shy woman would never choose a big designer pendant as her accessory. Similarly, a modern urban woman would never think of complementing her dress with heavy Kundan jewelry set. The choice of fashion accessories actually makes a lot of difference.

For many women, jewelry comes prior to their clothing. They choose their accessories and match their attires with the stuff they bought. Classic colors or pastel shades, the best part of wearing fashion jewelry is that they give one a lot of choices. So it does not pose difficulty in choosing their outfit later. However, it is always advisable to buy fashion jewelry from a brand or premium luxury shops. The use of cheaper material allows a lot of variety in this kind of jewelry. For example, a beaded necklace could be made of ceramic beads as well as plastic beads. Though the plastic beaded one would be way cheaper, it would give an appearance that is equally low-cost. And, if one wishes to make a statement in their gatherings, it is best to avoid cheap or low-cost products.

Jewelry is equally a big truth for men who love to present themselves at par with latest fashion. Leather wrist bands or cubic zirconia studded earrings, the modern man could also choose their kind of jewelry from a plethora of choices presented by brands and premium lifestyle product stores. Just like women, the best way to choose one’s jewelry is to choose what he adores. This not only makes one confident to carry what he wears but also makes his looks better.

Jewelry, thus, is a manner to express yourself. Choose what is best for you, because fashion is what you buy but style is how you wear it.

The Importance of Following Fashion Trends

If you’re into fashion, you’ll understand why the world celebrates Fashion Week like it was Christmas. You’ll understand why they trip over their own feet trying to get a front-row seat and ogling at the super models who stride down the runway in the latest seasons’ collections by the several of the world’s renowned fashion designers. Fashion trends are something fashionistas cannot live without. It is their lifeline to what is hip, cool, fresh and fierce.

Fashion tells us a lot about a person, the way they dress, the way they put their outfits together indicates the kind of person they are on a daily basis. Even people who profess not to care about how they look still tell a story about who they really are or what they strive to be. One cannot say that they don’t care about fashion but not look a certain way, whether it’s to their detriment or success.

Fashion is not just wearing clothing that protects us from the elements. Fashion trends tell us what to wear when we are down in the dumps and when we are high up in the clouds. Fashion trends inspire chemistry and can be the start of a very beautiful love affair, as well as the end of one.

If the only permanent thing in the world is change, then this is certainly manifested in the world of fashion where change occurs as fast as a blink of an eye. It can quite challenging and confusing to follow fashion trends but follow them is what people do and do well in most cases. Case in point would be the purported fashion icons who are able to whip up outfits from the most casual to the most glamorous at any given day of the week or at any time of the day for that matter. They can be having a bad day but you wouldn’t know by their perfectly put-together outfits and the smiles they flash at the paparazzi. Paris Hilton could have just broken up with her latest guy during the morning while wearing designer jeans and top and party that same night in a silvery wisp of a dress.

But just who exactly starts these fashion trends and why do people follow them? Musicians like rock stars, athletes, actors and actresses and even political figures have been credited to start fashion trends. When someone influential decides they want to tell the world that being Emo is cool, expect the rest of the world to embrace the Emo trend and to see the world from one eye. People follow fashion trends are what categorize us as individuals or groups, what makes us stand out or what defines us to the rest of society. Fashion trends are frippery that makes us look like the rest of the world.

Another reason why people follow fashion trends is because they want to participate in a never-ending popularity contest. Trends in high fashion or “haute couture” are always carefully scrutinized and if found wanting, you can be sure to see it everywhere you look – on the runways, on TV shows, in the movies and even on your next-door neighbor. The trends can have price tags that can feed an entire third-world country but people would still go ahead and get the look. It all boils down to the fact that we all want to be liked and loved and this is one surefire way to have just that.